Word on the Street

Rondo (rahn’-do) verb. 1. To smoothly move between large objects with dexterity and purpose. 2. To remove an object quickly without being detected. 3. To create a distraction followed by a swift change of direction.

Usage example:I just rondo’d some potato chips off my co-worker’s desk. I’m such a Ninja.”

Word history: The word was created by the folks at Reebok for their new viral marketing campaign featuring [SHOCK ALERT!!] the Boston Celtics’ Rajon Rondo. And without further ado, here are the videos (note the brilliant cameos by Dee Brown and Jo Jo White):




Labels: Rajon Rondo / Dee Brown / Jo Jo White / Boston Celtics / Word on the Street


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